Privacy policy

Last update: December 3, 2025

Knitido® operates this shop and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a customized shopping experience (the "Services"). Knitido® is based on Shopify, which enables us to provide you with the Services. This privacy policy describes how we collect, use, or share personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our general terms and conditions and this privacy policy, this privacy policy shall take precedence with regard to the collection, processing, and disclosure of your personal data.

Please read this privacy policy carefully. By using and accessing any of the Services, you acknowledge that you have read this privacy policy and agree to the collection, use, and disclosure of your information as described in this privacy policy.

What personal data do we collect or process?

When we use the term "personal data", we are referring to information that identifies you or another person or can be directly associated with you. Personal data does not include information that is collected anonymously or has been anonymized in such a way that it is not possible to identify or associate it with you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such personal data:

• Contact information including name, postal address, billing address, delivery address, telephone number and email address.
• Financial data including credit, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information including username, password, security questions, configurations and settings.
• Transaction information including the items you view, add to your cart, add to your wish list, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communication with us including the information you provide when communicating with us, such as when you send a request to customer support.
• Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you We collect data when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
• Automatically through the Services We collect data from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
• From our service providers We collect data when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third-party providers

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Providing, customizing, and improving the Services. We use your personal data to provide you with the Services. This includes fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating a customized shopping experience for you, for example, by recommending products based on your purchases. This may also include using your personal data to better customize and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, such as to send marketing and advertising communications via email, SMS, or postal mail, and to display online advertisements for products or services for the Services or other websites, including based on items you have previously purchased or placed in your shopping cart, as well as other activities related to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action against potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or other access credentials with anyone else.
• Communication with you. We use your personal data to provide you with customer support and effective services, respond to your inquiries promptly, and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to legitimate legal processes, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation, or other adversarial proceedings, and to investigate potential violations of our terms or policies or to enforce the terms and policies.

How do we share personal data?

In certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• In the case of Shopify, these are providers and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• We share personal data with business and marketing partners who provide marketing services and display advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activities at various merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you in order to show you targeted advertising and marketing based on your online activities at various merchants and websites.
• If you request or otherwise consent to us sharing certain information with third parties, such as to provide you with products, or if you use social media widgets or login integrations.
• We share personal data with our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, whereby Shopify collects and processes personal data about your access to and use of the Services to provide and improve the Services. Data that you submit to the Services is shared with Shopify and third parties, who may be located in countries other than your country of residence, in order to provide and improve the Services for you. To protect, grow, and improve our business, we also use certain advanced Shopify features that involve data and information from your interactions with our store, other merchants, and Shopify. To provide these advanced features, Shopify may use personal data collected through your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and what rights you have, please see the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal data listed here Link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information contained on those websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not imply that we endorse the content on such platforms or their owners or operators unless expressly disclosed to the contrary on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not of legal age in your country. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details provided below to request that data be deleted. As of the effective date of this privacy policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal data of individuals under 16 years of age.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and therefore we cannot guarantee "perfect security." In addition, information you send to us may be at risk during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information to us.

How long we retain your personal data depends on a number of factors, such as whether we need the data to administer your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below with respect to your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may reject your request as permitted by law.

• Right to access/know. You may have the right to request access to the personal data we have stored about you.
• Right to deletion. You may have the right to request that we delete the personal data we have stored about you.
• Right to rectification. You may have the right to request that we correct any inaccurate personal data we have stored about you.
• Right to data portability. You may have the right to receive a copy of the personal data we have stored about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
• Management of communication preferences. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, e.g. about your account or orders you have placed.

You can exercise these rights where indicated in the Services or by contacting us using the contact details provided below. More information about how Shopify uses your personal data and what rights you have, including rights relating to data processed by Shopify, can be found at https://privacy.shopify.com/en.

You will not be discriminated against for exercising any of these rights. Unless permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may designate an authorized agent to make requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you live, you have the right to appeal our decision by contacting us using the contact details provided below or by filing your complaint with the relevant data protection authority. For the European Economic Area, there is a list of the competent data protection supervisory authorities. If you want to access it, you can do so here.

International transfers

Please note that we may transfer, store, and process your personal data outside of the country in which you live.

If we transfer your personal data outside of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the Standard Contractual Clauses of the European Commission or equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been demonstrably proven to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, adjust the 'Last updated' date accordingly, and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights you have, please contact us by phone at , by email at info@knitido.de, or by mail at Schönhauser Allee 51, Knitido Europe GmbH, Berlin, 10437, DE. For the purposes of applicable data protection laws, we are the data controller for your personal data.